"Mori girl" (forest girl) is a fashion genre that started in Japan circa 2006 which combines natural-kei with the style of Ura-hara. This style got it's origin from a mixi community. Started by choco* after someone described her outfit as "a girl who came from the forest". Mori girl is fast becoming a well-known trend due to features in television and magazines such as SPOON, FRUiTS, CUTiE and Zipper.
What does the mori girl style look like? In short, a girl who looks like she lives in the forest. Combining soft natural colours, layering, lace, and hand-made items, an aura of a girl living in the woods is the essence of a mori girl."